This project involved developing branding for AURCO's 2023 conference. The client requested a cohesive brand identity that not only covered poster design but extended to promotional materials, conference collateral, and signage. The primary focus was on reflecting the theme "Resilience and Reinvention" through visual language typography, color, and texture.

Promotional content was developed and various posts were designed for both digital and print formats. I contributed to creating cohesive layouts, social media templates, and print-ready files, ensuring consistency across platforms. Through multiple iterations and critiques, the promotional assets were refined to align with the conference's tone and branding.

Key Learnings: This project taught me how to design as part of a team while staying consistent with brand guidelines. I learned to navigate feedback from real-world clients and implement quick design iterations. Most importantly, I gained practical experience in end-to-end brand rollout from sketches to production-ready files.